—
Welcome, there
Monthly recurring revenueiMonthly recurring revenueLive run-rate MRR, all active plans normalized to monthly (annual ÷ 12, 12-Week ÷ 3).Recurly → ClickHouse → metrics_daily (mrr_by_plan)Updated —
—
New subscribers · this monthiNew subscribersNew paid subscriptions activated in the current calendar month (sum of weekly scoresheet figures).Recurly → ClickHouse → scoresheet_weeks (new_subscribers)Updated —
—
New registrations · this monthiNew registrationsNew user accounts created this calendar month (test accounts excluded). These are sign-ups — not necessarily paying.Auth0 → ClickHouse → scoresheet_weeks (registrations)Updated —
—
Active subscribersiActive subscribersTotal currently-active paid subscriptions across all plans.Recurly → ClickHouse → metrics_daily (active_subscriptions)Updated —
—
TrendsiTrendsReal weekly history for the selected metric (last 13 weeks, Monday-start). Switch metric with the dropdown. Subscriber/registration series come from the scoresheet; MRR, active subs and ad spend from daily snapshots.metrics_daily · scoresheet_weeks · meta_ad_insightsUpdated —
Weekly · last 13 weeks
Subscriber plansiSubscriber plansShare of currently-active subscriptions: Personal vs Professional (Professional includes the 12-Week program).Recurly → ClickHouse → metrics_daily (active_subscriptions)Updated —
Active mix
Personal
—
—
Professional
—
—
Personal
Professional (incl. 12-Week)
Acquisition mixiAcquisition mixNew visitors by first-touch default channel group, last 30 days.GA4 → ClickHouse → metrics_daily (ga_users_by_channel)Updated —
New visitors · first-touch · 30d
AudienceiAudience breakdownNew visitors over the last 30 days, broken down by the selected dimension. Use the region filter to narrow countries to a continent.GA4 → ClickHouse → metrics_daily (ga_users_by_country / _device / _channel)Updated —
New visitors · 30d
Visitors by timeiVisitors by timeNew visitors by day of week (rows) and hour of day (columns), UTC, last 30 days. Darker = more visitors.GA4 → ClickHouse → metrics_daily (ga_visitors_by_slot)Updated —
UTC hour · 30d
Less
More
Content CalendarPlan posts, emails and campaigns by day.
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
2026
EmailsCampaigns, drafts and performance.
Subject
Created
Release
Opens
Clicks
Recipients
Status
Digital AdsPaid campaigns and their creative.
Video ContentsRelease plan, sourced from the Google Sheet.
Social Media PostsPublished posts across platforms.
Link DatabaseShared tools, docs and resources.
Title
Link
Tags
Owner
Updated
Brand KitThe single source of truth for how Octopi looks and sounds.
01
The feel in one line
A serious poker coach who's also a good teacher. Confident and clean — Octopi purple, generous space, real coaches, and George the octopus for warmth. We are poker-native, not casino-ish: no neon, no chip confetti, no hype.
◆
Purple & clean
One brand color does the work: #6C5CE7. Backgrounds are purple-gradient or calm dark/white — never pure black, never noisy.
✓
Serious, not cold
Respect a smart player's time. Direct claims, real numbers, real names. Warmth comes from George and tone — not exclamation points.
🐙
Real people + George
Actual coaches and known pros (Chidwick, Boivin, Hellmuth, Matt Hunt). George adds personality; no stock photos, ever.
Never use these words
journeytransformunlockdive intolevel upthrilledexcitedgame-changer!
02
Color
Purple is the brand — it anchors every ad as the gradient, the CTA, or the accent. Click any swatch to copy the hex.
Brand & surfaces
Functional accents — use sparingly
Working ratio for an ad
~60% Purple / Dark / White canvas
~30% Type
10% Accent
Hard rule: never use pure black
#000000 for backgrounds (use #1E2126), and never a red/casino palette. Accents (mint/gold/coral) are functional — a coral "all-in" chip is fine, a coral background is off-brand.03
Typography
Four fonts, no others. Poppins SemiBold for headlines, Inter for body & CTAs, Kalam for George's handwritten callouts, Manrope for big numbers. All Google Fonts.
Poppins SemiBoldHeadlines · 600
Train with purpose.
Poppins SemiBoldSection / subhead · 600
Elite MTT tools, without the price tag.
Inter Regular / SemiBoldBody & CTA · 400/600
Study preflop and postflop strategy the way serious tournament players do. Real hands from elite events, with solver analysis.
KalamHandwritten callout · 700
George's voice only
George's voice only
"Let's find your leaks."
Manrope ExtraBoldBig numbers · 800
+18% ROI · 142 spots
Rules: headings are never lighter than SemiBold (600); body may be Regular. Letter-spacing stays at 0. Don't substitute fonts.
04
Logos
The lockup is the octopus mark + "OCTOPI POKER". On ads it sits small in a corner as a bug. Use the version that fits the background. Click to download the vector SVG.
05
George the mascot
George is friendly, expressive, purple, straw-hatted — used to add warmth, never to sell.
06
Ad assets
Logo overlays (bugs) and social frames for paid social.
Logo overlays
Social frames
TemplatesReusable email, website, social and brief templates.
Template
Type
Knowledge BaseSearch or browse everything about Octopi.
What can we help you with?
Browse a topic below, or search for anything.
Media Library
Source files, coach photos, thumbnails, b-roll — findable by tag.
CredentialsShared team logins — hidden until you re-enter your password.
Service
Username
Password
Promo CodesActive and past discount codes by campaign.
Promo Code
Active
Discount
Campaign
Event CalendarEvents, launches, courses, promos & releases. Click to edit, drag to reschedule.
UTM BuilderBuild consistently tagged links so campaign traffic attributes cleanly.
Generated link
Fill in a destination URL to start.
Keep values lowercase with underscores — spaces are auto-converted.
Meeting NotesStandups and syncs, with notes and action items.
Meeting
Date
Notes
Actions
Memo PadPrivate to you — no one else can see these.
Team DirectoryEveryone with an Octopi account.
FreelancersEditors, thumbnail artists and contractors.
Coaches & TalentPros and coaches who appear in Octopi content.
Action Audit
Log of changes made in the dashboard and when data was refreshed. Building after the activity-logging layer.
General
Executive overview across every channel. Built after the per-area pages.
ScoresheetWeekly acquisition funnel — New Users → Registrations → New Subscribers.
Week
New UsersGA4
RegistrationsAuth0
New SubscribersRecurly
NU → Regcomputed
Reg → Subcomputed
Notes
Paid AdsMeta (Facebook/Instagram) campaign performance — last 90 days.
Campaigns · last 90 days
Campaign
Spend
Impr.
Clicks
CTR
CPC
Purch.
CPA
ROAS
Weekly ad spend · last 12 weeks
New SubscribersNew paying accounts by plan — recurring vs. the 12-Week program.
New subscribers by plan · last 4 weeks
Active subscribers by plan · now
Weekly new subscribers · last 12 weeks
Recurring12-Week program
ChurnSubscriptions that ended — recurring churn vs. expected 12-Week roll-off.
Churn by plan · last 4 weeks
Churn by reason · last 4 weeks
Weekly churn · last 12 weeks
Recurring churn12-Week roll-off
Revenue & MRRMonthly recurring revenue, normalized (annual ÷12, 12-Week ÷3) from actual amounts.
MRR by plan · now
MRR by billing term · now
New MRR added · per week (last 12)
Promotion ResultsPromo uptake & discount cost — aggregate (per-code counts live in Recurly).
The warehouse shows how many purchases used a discount and how much was given, but not which specific code (Recurly's API doesn't expose the coupon per purchase). Per-code redemption counts live in the Recurly dashboard.
Promo code catalogue
Code
Discount
Campaign
Status
Weekly promo usage · last 12 weeks
Week
Discounted
Discount $
ReactivationReturning subscribers — churned accounts that came back.
Reactivations by plan · last 4 weeks
Weekly reactivations · last 12 weeks
User InfoWho visits the site — GA4 new visitors, last 30 days.
New visitors · weekly (last 26 weeks)
Country
Acquisition channel
Device
Browser
Operating system
Language
Settings
Settings
Your account
Profile
–
—
—
Signed in with Google. Account & password are managed by your Google account.
Team
Marketing workspace members
New members are added in Supabase (Authentication → Users) by an admin.
Integrations
Connected services
Supabase
Database, storage & auth
Mailchimp
Email stats & content sync
Sign out
End your session on this device.